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Browsing Auburn Theses and Dissertations by Author "Jia, Zhongyuan"
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Why people use fashion companies' Facebook pages: An empirical investigation
Jia, Zhongyuan (2013-04-19)
Social media platforms like Facebook and Twitter are fundamentally altering the way businesses and consumers behave. Fashion apparel companies such as Ann Taylor and fashion retailers such as Dillard’s build Facebook pages ...