- AUETD Home
- Browsing Auburn Theses and Dissertations by Author
Browsing Auburn Theses and Dissertations by Author "Jinhee, Han"
Now showing items 1-1 of 1
- Sort by:
- title
- issue date
- submit date
- Order:
- ascending
- descending
- Results:
- 5
- 10
- 20
- 40
- 60
- 80
- 100
Individualization and Information Quality of Location-Based Mobile Messages: An Application of Elaboration Likelihood Model
Jinhee, Han (2021-12-17)
Location-based mobile technologies fulfilling consumers’ personalized needs during in-store shopping have gained significant attention in the retail world, as many brick-and-mortar stores and retailers had to adapt to the ...