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Browsing Auburn Theses and Dissertations by Author "Johnson, Olivia"
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A Model for Socially Responsible Consumption among Millennials: An Identity-Based Perspective
Johnson, Olivia (2016-08-04)
Social responsibility has rapidly gained popularity among consumers specifically among Millennials born 1980 to 2000. Millennials are characterized by their willingness to get involved with social and political initiatives ...
The relationship between color cycles in home furnishings and apparel, 1969-2009
Johnson, Olivia (2010-04-19)
The dynamics of fashion are present in many product categories, and color can be an important component in customers’ selection decisions, including for apparel and home furnishings products. Color makes an emotional ...