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Browsing Auburn Theses and Dissertations by Author "Lee, Young-A"
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The Effects of Product Review Photos on Consumers’ Perceptions of Reviewers and Consumptive Outcomes: A Socio-Cognitive Information Processing Perspective
Ross, Mary Kassandra (2023-11-08) ETD File Embargoed
E-commerce product reviews are tantamount to product and brand successes. However, the breadth of existing literature overlooks a critical aspect of modern review publishing—the ability for reviewers to share product photos. ...
Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults
Mahmood, Nasif (2020-07-08)
The overall purpose of this study was to investigate and understand the factors that affect older adults’ perception and intention to adopt health monitoring smart clothing. The specific objectives of this study were: (1) ...