- AUETD Home
- Browsing Auburn Theses and Dissertations by Author
Browsing Auburn Theses and Dissertations by Author "Padgett, Daniel T"
Now showing items 1-1 of 1
- Sort by:
- title
- issue date
- submit date
- Order:
- ascending
- descending
- Results:
- 5
- 10
- 20
- 40
- 60
- 80
- 100
Performance or Safety? How Regulatory Foci and Brand Associations Affect Gen Z Car Shoppers’ Attitudes Toward and Intentions to Respond to Mobile Advertising Claims
Wang, Wei (2022-12-02) ETD File Embargoed
This study aims to systematically examine the effects of message-regulatory focus fit and message-brand association fit on Gen Z consumers’ attitudes and intentions to respond to mobile advertising claims, employing ...