Browsing Auburn Theses and Dissertations by Author "Raja, Uzma"

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Strategic Orientation of Digital Innovation Under Developer Social Dynamics and Environmental Uncertainty

Zhao, Sidi (2026-04-30) ETD File Embargoed

Digital innovation is central to firms’ competitive strategies, yet research remains fragmented on how such strategies emerge and how their configurations influence firm value. While prior work emphasizes top-down managerial ...

Using AI Techniques to Understand Text in Different Contexts: Misinformation, COVID-19, and Mental Health

Jiang, Wenting (2023-07-11)

This dissertation work consists of three studies. This work uses a multi-pronged approach that draws upon various forms of online textual data using Partial Least Squares Structural Equation Modeling (PLS-SEM) and different ...