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Browsing Auburn Theses and Dissertations by Author "Teel, Karla P."
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Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults
Mahmood, Nasif (2020-07-08)
The overall purpose of this study was to investigate and understand the factors that affect older adults’ perception and intention to adopt health monitoring smart clothing. The specific objectives of this study were: (1) ...
Social Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors
Chang, Jae Youn (2020-05-14) ETD File Embargoed
Upon recognition of the theoretical and empirical literature gap of research integrating the diverse roles of consumer information search on social media (Choi & Park, 2006), this study proposes the modified consumer ...