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Browsing Auburn Theses and Dissertations by Author "Thomas, Gwynedd"

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Consumers’ Prior Experience and Attitudes as Predictors of Their Online Shopping Beliefs, Attitudes, and Purchase Intentions in a Multichannel Shopping Environment 

Noh, Mijeong (2008-12-15)
This study was designed to develop a conceptual model which indicated 1) the interrelationships among consumers’ prior in-store shopping experience with the multichannel retailer, consumers’ advertisement attitude, and ...

Credibility in the Blogosphere: A Study of Measurement and Influence of Wine Blogs as an Information Source 

Rickman, Tracy (2010-04-13)
The use of online sources for decision information continues to grow among wine consumers. One of these sources is the wine blog, a venue for user-generated content that simulates word-of-mouth (WOM ) communication. The ...

Numerical Analysis of Electromagnetic Textiles and Application in Emergency Communication Network 

Li, Houmin (2011-04-14)
In this dissertation, we presented a new type of textile antenna with new radiation mechanism that is capable of resonating at 1/9 the size of a corresponding microstrip antenna due to the woven structures. Further study ...

Polymer/Composite Devices for Sports Injury Prevention 

Snead, Edward Keith IV (2015-05-11)
For the safety and well being of all athletes in a high contact sport, it is in the athletes’ best interest for those responsible to constantly be looking for ways to improve safety equipment such as helmets and padding. ...