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Browsing Auburn Theses and Dissertations by Author "Ubi, McDaniel"
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Exploring Brand Equity: Residents and Non-Residents’ Perceptions of Locally-Owned Versus Multinational Hotel Brands in Nigeria
Ubi, McDaniel (2014-05-05)
This study investigated the perceptions of Nigerians and non-Nigerians’ on locally owned and multinational hotel brands operating in Nigeria. The influx of multinational hotels into Nigeria improves the country’s hotel ...