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TO BE, OR NOT TO BE FUNNY? THE DOUBLE-EDGED NATURE OF ENTREPRENEUR HUMOR EXPRESSION IN EQUITY-BASED CROWDFUNDING
Waddingham, Jacob (2022-06-21) ETD File Embargoed
Humor is omnipresent in our daily interactions. However, we know surprisingly little about how potential investors react to entrepreneurs who use humor during fundraising, a critical stage of the entrepreneurial process. ...