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Browsing Auburn Theses and Dissertations by Author "Xiao, Ge"

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The Chinese Consumers' Changing Value System, Consumption Values and Modern Consumption Behavior 

Xiao, Ge (2005-08-15)
China is traditionally regarded as a collectivistic society, in which the linkage between individuals is close and strong; people treasure tradition, benevolence, and conformity. However, as a result of economic growth ...