The Relationship Between Personality Traits, Learning Styles, and Website Interaction

Abstract

This study examines behavioral traits to determine what impact they have on average visit duration when interacting with a website, a major part of search engine and webpage performance metrics commonly reported in practice. A task-based design was created to examine participants’ interaction with various websites containing a variety of media and information to determine what effect NEO personality traits, learning styles, and consumer decision making styles had on website performance and success indicators.