The Relationship Between Personality Traits, Learning Styles, and Website Interaction
| Metadata Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Hall, Dianne J. | |
| dc.contributor.advisor | Hanna, Joseph B. | |
| dc.contributor.advisor | Skinner, Leane B. | |
| dc.contributor.author | Landrum, William Heath | |
| dc.date.accessioned | 2014-05-02T16:33:51Z | |
| dc.date.available | 2014-05-02T16:33:51Z | |
| dc.date.issued | 2014-05-02 | |
| dc.identifier.uri | http://hdl.handle.net/10415/4131 | |
| dc.description.abstract | This study examines behavioral traits to determine what impact they have on average visit duration when interacting with a website, a major part of search engine and webpage performance metrics commonly reported in practice. A task-based design was created to examine participants’ interaction with various websites containing a variety of media and information to determine what effect NEO personality traits, learning styles, and consumer decision making styles had on website performance and success indicators. | en_US |
| dc.rights | EMBARGO_GLOBAL | en_US |
| dc.subject | Management | en_US |
| dc.title | The Relationship Between Personality Traits, Learning Styles, and Website Interaction | en_US |
| dc.type | dissertation | en_US |
| dc.embargo.length | MONTHS_WITHHELD:12 | en_US |
| dc.embargo.status | EMBARGOED | en_US |
| dc.embargo.enddate | 2015-05-02 | en_US |