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The Relationship Between Personality Traits, Learning Styles, and Website Interaction


Metadata FieldValueLanguage
dc.contributor.advisorHall, Dianne J.
dc.contributor.advisorHanna, Joseph B.
dc.contributor.advisorSkinner, Leane B.
dc.contributor.authorLandrum, William Heath
dc.date.accessioned2014-05-02T16:33:51Z
dc.date.available2014-05-02T16:33:51Z
dc.date.issued2014-05-02
dc.identifier.urihttp://hdl.handle.net/10415/4131
dc.description.abstractThis study examines behavioral traits to determine what impact they have on average visit duration when interacting with a website, a major part of search engine and webpage performance metrics commonly reported in practice. A task-based design was created to examine participants’ interaction with various websites containing a variety of media and information to determine what effect NEO personality traits, learning styles, and consumer decision making styles had on website performance and success indicators.en_US
dc.rightsEMBARGO_GLOBALen_US
dc.subjectManagementen_US
dc.titleThe Relationship Between Personality Traits, Learning Styles, and Website Interactionen_US
dc.typedissertationen_US
dc.embargo.lengthMONTHS_WITHHELD:12en_US
dc.embargo.statusEMBARGOEDen_US
dc.embargo.enddate2015-05-02en_US

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