This Is AuburnElectronic Theses and Dissertations

Guidelines and Application for Designing Visually Compelling Products




Zhu, Qianyun

Type of Degree

Master's Thesis


Industrial and Graphic Design


Today, with the development of modern civilization, the pursuit of product appearance has never ceased. However, to design a visually compelling product for the majority is a challenge for designers or companies. By studying aesthetics impression in product design, emotional design, history and case studies, this thesis will give a definition of a visually compelling prod- uct and conduct a methodology of designing a visually compelling product. In this study, it is assumed that visual focusing points (VFPs for short) are checkpoints of visually compelling products. Designers are able to design a visually compelling product by applying the VFPs to products. Finally, as an achievement, this thesis will provide a universal guideline for the design procedure.