Browsing by Author "Chattaraman, Veena"

Now showing items 1-20 of 27

Accumulative vs. Appreciative Materialism: Implications for Sustainable Apparel Consumption

Stovall, Claire (2024-04-25) ETD File Embargoed

This study explores the relationship between appreciative and accumulative materialism and sustainable apparel consumption. Through the lens of the symbolic self-completion theory, self-esteem was assessed as a possible ...

Aesthetic Experience of a Synesthetic Dress

Rolling, Virginia (2018-11-30)

Presently, there is a cultural phenomenon whereby technology-enabled dresses are displayed for aesthetic appraisal in museum contexts. This study was an exploratory investigation of museum visitors’ aesthetic experiences ...

Assessing Functional Needs of Rock Climbing Pants

Michaelson, Dawn (2015-05-08)

The objective of this exploratory study was to assess the functional needs of outdoor rock climber pants by looking at fit, mobility, comfort, protection, and donning/doffing, based on the functional category of the ...

Body Discrepancy and Body Satisfaction: Influence on Approach and Avoidance Behaviors and Emotions

Helm, Sarah (2009-04-17)

Western culture’s concept of the ideal body is unattainable for the majority of women, yet it is constantly being projected to women as the goal for which to strive. However, this unattainable ideal creates a discrepancy ...

Bridal Gown Shopping in Relation to Body Size, Image and Satisfaction, and Previous Experience and Anticipated Pleasure

Daniels Uertz, Mary (2014-12-09)

The purpose of this research was to gain insight into how consumer’s body size, image, and satisfaction with previous apparel shopping experiences relate to views of the bridal gown shopping experience in terms of anticipated ...

Cause Related Marketing: Understanding Celebrity, Consumer, and Product Fit Relationships

Nunnelley, Whitney (2012-07-24)

The use of celebrity product endorsers in charitable cause marketing campaigns is increasing as charitable causes seek to establish market share among for-profit alternatives. Cause related marketing (CRM) studies show ...

Comparing self and others' perceptions of adolescent girls' body size using figural stimuli and 3d body scans

Mahajan, Aarti (2009-05-15)

The overall objective of this study was to explore young adolescent girls’ body size perceptions and older female students’ perceptions of the adolescent girls’ body size based on a nine point figural scale. Forty-two body ...

Development and Application of a Functional Apparel Framework Using Mixed Methods

Michaelson, Dawn (2019-07-26) ETD File Embargoed

This study employed a mixed method approach to develop and apply the proposed Multidimension Functional Apparel Framework (MFAF) to two separate case studies. The proposed functional apparel framework was developed from ...

Disruption in Digital Fabrication: Exploring FDM 3D Printing and 3D CAD for a Wearable Apparel Product

Cui, Tianyu (2019-04-26)

Three-dimensional printing (3D printing) technology has been applied in several fields due to its advantages of customization, complex shape manipulation, and energy and material sustainability. Apparel designers and ...

The Effect of Color on Perception of Individual and Brand Personality Traits and Approach-Avoidance Behaviors: An Implicit Theory Perspective

Kmieck, Clarissa (2013-07-10)

The objectives of this study were three-fold: a) to examine the effect of color (red/blue) on perceptions of individual/ brand personality traits (introverted/extroverted); b) to examine whether the above effect is moderated ...

Effects of Body Shape on Body Cathexis and Dress Shape Preferences of Female Consumers: A Balancing Perspective

Sidberry, Phillip (2011-05-09)

Apparel design has been proposed as a tool for altering the perceptual body and an individual’s level of body cathexis. The purpose of this study was to uncover dress shape preferences of female consumers as a function of ...

The Effects of Design Complexity and Novelty on Aesthetic Response: The Moderating Role of Centrality of Visual Product Aesthetics

Seifert, Christin (2011-07-29)

In support of holistic processing of aesthetic objects, this study examines the combinatorial effects of the design principles of complexity and novelty on aesthetic response for apparel products. Further, this study ...

Enhancing the efficacy of brand activism messaging: A construal level theory approach

Robinson, Ebony (2023-08-04) ETD File Embargoed

As interest in brand activism has increased in recent years due to polarizing social issues, scholars and practitioners have been motivated to understand consumers’ response and perceptions of authenticity in relation to ...

Exploring Adaptive Clothing Needs for Hemodialysis Patients

Smith, Kristie (2013-04-16)

Approximately 370,000 people in the United States are being treated with hemodialysis (U.S. Renal Data System [USRDS], 2011). While adaptive clothing is available for hemodialysis patients, no scholarly literature was found ...

The Influence of Design Complexity on Perceived Quality: The Moderating Role of Price and Brand Familiarity

Braun, Alina Maria (2015-05-07)

This study investigates the influence of three important product factors – design, brand, and price on consumers’ perceived product quality and purchase intention. A 2 (product design: complex/simple) x 2 (brand familiarity: ...

The Influence of Product-brand Fit and Product-category Fit on Product Attitude and Purchase Intention: The Role of Brand Strength and Processing Fluency

Goh, Yi Sheng (2010-05-07)

Brand extension is a common branding strategy employed by many companies to apply an established strong brand name to a newly developed product in the hope of transferring the affect associated with the strong brand image ...