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Browsing by Author "Chattaraman, Veena"

Now showing items 21-27 of 27

Performance or Safety? How Regulatory Foci and Brand Associations Affect Gen Z Car Shoppers’ Attitudes Toward and Intentions to Respond to Mobile Advertising Claims 

Wang, Wei (2022-12-02)  ETD File Embargoed
This study aims to systematically examine the effects of message-regulatory focus fit and message-brand association fit on Gen Z consumers’ attitudes and intentions to respond to mobile advertising claims, employing ...

Predicting Consumers’ Attribution and Behavior toward a Brand’s Sweatshop Practices: The Effects of Brand Power, Sweatshop Practice Repetitiveness, and Response Strategy 

Rashid, Md Sanuwar (2018-05-15)
Given the rise of anti-sweatshop campaigns against a few leading brands including Wal-Mart, the Gap, Zara, Nike and Disney, it is crucial to understand why consumers resonate with the allegations of leading brands’ sweatshop ...

The Preference for the Aesthetic Middle: A Perceived Risk Based Explanation and the Moderating Role of Aesthetic Expertise and Product Confidence 

Braun, Alina Maria (2018-04-27)
In the context of the aesthetics of consumer products, this study proposed an explanation for the preference for the aesthetic middle based on the psychological construct of perceived risks. The study proposed two research ...

Relationship Between Level of Acculturation and Clothing Preferences of Asian-Indian Females 

Upchurch, Whitney (2008-08-15)
Because of the rise in the U.S. population of Asian-Indians and possible new market segments for the apparel industry, looking at how they acculturate into their new culture will help distinguish if they prefer to wear ...

A Study of the Success and Failure of Apparel Entrepreneurs 

Vallone, Amanda (2008-08-15)
Anyone can be an entrepreneur, but to run a successful venture within the apparel industry may be more complex than one would believe. Planning every aspect of a business from finances to employees, down to having an exit ...

Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010 

Montgomery, Kiara Michele (2014-08-14)
This research investigated the existence of trends or cyclical patterns in cosmetic emphasis on the lips or eyes and the advertising typology used in fashion magazines for the young adult (18-35) and adult (25+) female ...

Young Female Adults’ Two-Piece Swimsuit Style Choices in Relation to Their Body Shape, Size, and Satisfaction 

Beury, Patrice (2013-05-01)
The purpose of this study was to investigate the influences of body shape, size, and satisfaction on two-piece swimsuit style purchase choices of young female adults. A questionnaire incorporated a purchase likelihood scale ...