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Browsing by Author "Daniels Uertz, Mary"

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Bridal Gown Shopping in Relation to Body Size, Image and Satisfaction, and Previous Experience and Anticipated Pleasure 

Daniels Uertz, Mary (2014-12-09)
The purpose of this research was to gain insight into how consumer’s body size, image, and satisfaction with previous apparel shopping experiences relate to views of the bridal gown shopping experience in terms of anticipated ...