This Is AuburnElectronic Theses and Dissertations

Browsing Auburn Theses and Dissertations by Department "Consumer and Design Sciences"

Now showing items 1-20 of 29

Aesthetic Experience of a Synesthetic Dress 

Rolling, Virginia (2018-11-30)
Presently, there is a cultural phenomenon whereby technology-enabled dresses are displayed for aesthetic appraisal in museum contexts. This study was an exploratory investigation of museum visitors’ aesthetic experiences ...

An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning 

Ginder, Whitney (2016-08-31)
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers increasingly subjected to ...

Chinese Consumers’ Perceptions of Cross-Border E-Commerce Retailer Attributes: A Scale Development and Validation Study 

Huang, Xiao (2022-08-05)  ETD File Embargoed
Cross-border e-commerce (CBEC) offers a new way for consumers to purchase foreign products online. China is the largest e-commerce market in the world and thus is a lucrative market for CBEC. However, no quantitative scale ...

Determinants of Consumers’ Sustainable Disposal Behavior of Clothing Items: An Application of Triandis’s Theory of Interpersonal Behavior (TIB) 

Jahura, Fatema Tuj (2020-07-30)
The purpose of this study was to investigate the personal and situational factors that influence consumers’ sustainable clothing disposal behavior. The conceptual research framework was developed by adopting theoretical ...

Development and Application of a Functional Apparel Framework Using Mixed Methods 

Michaelson, Dawn (2019-07-26)  ETD File Embargoed
This study employed a mixed method approach to develop and apply the proposed Multidimension Functional Apparel Framework (MFAF) to two separate case studies. The proposed functional apparel framework was developed from ...

Disruption in Digital Fabrication: Exploring FDM 3D Printing and 3D CAD for a Wearable Apparel Product 

Cui, Tianyu (2019-04-26)
Three-dimensional printing (3D printing) technology has been applied in several fields due to its advantages of customization, complex shape manipulation, and energy and material sustainability. Apparel designers and ...

The Effects of Augmented Reality (AR) Modality and User-Virtual Product Interaction Design on Consumers’ Product Evaluation: A Cognitive-Experiential Self-Theory Perspective 

Sung, Jihyun (2021-08-16)  ETD File Embargoed
Given the rise of augmented reality (AR) application in retail settings as well as the recognition of theoretical and empirical literature gap in how consumers’ product evaluation can be shaped by AR, this research ...

The Effects of Design Piracy on Consumer Perception: When Large Fashion Corporates Pirate Small Independent Fashion Designers 

Ross, Kassandra (2018-07-19)
Unlike most creative industries, fashion design is not adequately assessed by Intellectual Property law in the United States. Fashion design piracy occurs when part or all of a designer’s original design is reproduced or ...

Engaged Active Student Learning: A Tale of Two Design Case Studies 

Gatlin, Anna Ruth (2018-07-24)
Active learning, a constructivist approach to learning, can be an effective pedagogical tool. As active learning becomes more ubiquitous and begins to replace some lecture-style content delivery, the built environment ...

Exploring Socialization Processes in Mothers’ Styling of their African American Millennial Daughters’ Hair 

Purvis, Saufeeyah (2017-04-25)
In many cultures, hair has been a long-standing representation of beauty (Bankhead & Johnson, 2014). For African Americans, notions about hair have been passed down from teachings perpetuated during slavery. These teachings ...

Fashion, Forward! A Practice-Led Exploration into the Confluence of Traditional Techniques and Contemporary Technologies in Fashion and Making 

DuPuis, Jenny Leigh (2018-04-25)
The current research is a combination of practice-led design research and a phenomenological qualitative study into the incorporation of traditional handcraft techniques such as garment construction and fabric dyeing, with ...

Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults 

Mahmood, Nasif (2020-07-08)
The overall purpose of this study was to investigate and understand the factors that affect older adults’ perception and intention to adopt health monitoring smart clothing. The specific objectives of this study were: (1) ...

How Do Consumers Evaluate Mobile Apps? The Role of App Name Suffix, App Information Quality, and Consumer Characteristics 

Li, Yishuang (2016-08-10)
The great penetration of mobile devices in the consumer market has allowed consumers to perform specific tasks by installing and using mobile apps. Despite the great potential of mobile apps, no published work has paid ...

How’s your CQ?: A Quasi-Experimental Study of Cultural Intelligence Levels in Traditional Students Following Study Abroad and Classroom-based Cultural Experiences 

McCann, Abbi-Storm (2021-03-04)  ETD File Embargoed
The purpose of this research was to assess the impact of study abroad and classroom-based cultural experiences on traditional students’ cultural intelligence (CQ) levels, as measured through CQ scores from the standardized ...

The Impact of International Students’ Adjustment Strains on Self-esteem, Happiness, and Engagement in Compulsive Online Buying 

Lou, Yana (2016-12-08)
This study examined the extent to which various adjustment strains faced by international students reduce self-esteem and happiness, as well as how these factors impact engagement in compulsive online buying. The online ...

Individualization and Information Quality of Location-Based Mobile Messages: An Application of Elaboration Likelihood Model 

Jinhee, Han (2021-12-17)  ETD File Embargoed
Location-based mobile technologies fulfilling consumers’ personalized needs during in-store shopping have gained significant attention in the retail world, as many brick-and-mortar stores and retailers had to adapt to the ...

Investigating the Conceptual Link Between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional and Motivational Routes 

Lee, Jong Geun (2021-12-01)  ETD File Embargoed
Appearance-related self-discrepancies produce various types of emotional discomforts, such as dissatisfaction, shame, and anxiety. Thus, consumers are likely to use shopping for appearance-enhancement products and services ...

“It’s Gotta Be the Shoes!”: Kansei Design Feel of Basketball Shoes and Athlete Perceptions 

Green, Alexandra (2018-07-23)
Research shows that for athletic shoes, visual attributes such as color and style can be more important than ergonomic or technical attributes in purchase decisions. Kansei engineering is one method commonly used in product ...

‘Love It or Hate It’? Exploring the Role of Visual Storytelling in Mitigating Design Risk 

Seifert, Christin (2017-04-25)
Even though consumers desire new product designs, many are initially hesitant to purchase innovatively designed products due to the lack of understanding the new design’s value, resulting in product launch failures. Thus, ...

A Model for Socially Responsible Consumption among Millennials: An Identity-Based Perspective 

Johnson, Olivia (2016-08-04)
Social responsibility has rapidly gained popularity among consumers specifically among Millennials born 1980 to 2000. Millennials are characterized by their willingness to get involved with social and political initiatives ...