Browsing Auburn Theses and Dissertations by Department "Consumer Affairs"
Now showing items 1-20 of 57
The Aesthetics of Personal Style: The Interaction between Fashion and Interiors
(2006-05-15)
Studying style interactions across product categories provides a more complex view of consumer preferences. Discovering if there is a relationship between preferences for products in different classes could enhance knowledge ...
Aging in Place: Design Guidelines for New Construction in Residential Design
(2014-04-29)
This study examined the seven principles of universal design (equitable use, flexibility in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, and size and space for approach ...
Analysis of Pant Pattern Shapes for Tween Girls Based on 3D Body Scans
(2008-05-15)
The purpose of this study was to analyze and compare pant patterns for normal,
overweight, and obese tweens in order to develop a better understanding of variations in
pattern dimensions and shape. The goal was to evaluate ...
Antecedents of Older Consumers' Internet Shopping for Apparel Products: Perceived Risk and Benefits and Shopping Orientation
(2008-08-15)
Despite the growth of the Internet, one segment which marketers have overlooked is older consumers. With the rapid growth of the older consumer population and the potential the Internet holds for them, it is a subject worth ...
Assessing Functional Needs of Rock Climbing Pants
(2015-05-08)
The objective of this exploratory study was to assess the functional needs of outdoor rock climber pants by looking at fit, mobility, comfort, protection, and donning/doffing, based on the functional category of the ...
Body Discrepancy and Body Satisfaction: Influence on Approach and Avoidance Behaviors and Emotions
(2009-04-17)
Western culture’s concept of the ideal body is unattainable for the majority of women, yet it is constantly being projected to women as the goal for which to strive. However, this unattainable ideal creates a discrepancy ...
Body Image Perceptions and Clothing Behavior Issues for Adolescent Daughters and Their Mothers
(2006-08-15)
The purpose of this study was to explore tween girls (ages 9-14) and their mothers in relation to clothing behavior issues, body image, and body satisfaction. The purposive sample consisted of 41 mother-daughter pairs ...
Bridal Gown Shopping in Relation to Body Size, Image and Satisfaction, and Previous Experience and Anticipated Pleasure
(2014-12-09)
The purpose of this research was to gain insight into how consumer’s body size, image, and satisfaction with previous apparel shopping experiences relate to views of the bridal gown shopping experience in terms of anticipated ...
Cause Related Marketing: Understanding Celebrity, Consumer, and Product Fit Relationships
(2012-07-24)
The use of celebrity product endorsers in charitable cause marketing campaigns is increasing as charitable causes seek to establish market share among for-profit alternatives. Cause related marketing (CRM) studies show ...
The Chinese Consumers' Changing Value System, Consumption Values and Modern Consumption Behavior
(2005-08-15)
China is traditionally regarded as a collectivistic society, in which the linkage between individuals is close and strong; people treasure tradition, benevolence, and conformity. However, as a result of economic growth ...
A Clothing Journal Study: Decision-Making Factors in Clothing Choice
(2016-05-06)
This qualitative study addresses how social environments affect clothing choice in millennial college-aged sorority women at Auburn University. Millennials have been determined to be an important demographic to study due ...
College Consumers' Apparel Brand Knowledge: An Exploratory Study of Brand Awareness and Perceived Brand Category Structures
(2008-08-15)
Consumers’ brand knowledge is composed of two constructs - brand awareness and brand image. Brand awareness can be demonstrated in the forms of brand recall and brand recognition. If a consumer is able to recall a brand ...
Comparing self and others' perceptions of adolescent girls' body size using figural stimuli and 3d body scans
(2009-05-15)
The overall objective of this study was to explore young adolescent girls’ body size perceptions and older female students’ perceptions of the adolescent girls’ body size based on a nine point figural scale. Forty-two body ...
Consumers’ Prior Experience and Attitudes as Predictors of Their Online Shopping Beliefs, Attitudes, and Purchase Intentions in a Multichannel Shopping Environment
(2008-12-15)
This study was designed to develop a conceptual model which indicated 1) the interrelationships among consumers’ prior in-store shopping experience with the multichannel retailer, consumers’ advertisement attitude, and ...
Consumers’ Response to Out-of-Stock Situations
(2015-12-04)
This study investigates the impact of purchase motivation, price promotion availability, frequency of out-of-stock situations, and urgency of need in an out-of-stock situation on consumers’ intensity of negative emotion ...
Credibility in the Blogosphere: A Study of Measurement and Influence of Wine Blogs as an Information Source
(2010-04-13)
The use of online sources for decision information continues to grow among wine consumers. One of these sources is the wine blog, a venue for user-generated content that simulates word-of-mouth (WOM ) communication. The ...
The Effect of Color on Perception of Individual and Brand Personality Traits and Approach-Avoidance Behaviors: An Implicit Theory Perspective
(2013-07-10)
The objectives of this study were three-fold: a) to examine the effect of color (red/blue) on perceptions of individual/ brand personality traits (introverted/extroverted); b) to examine whether the above effect is moderated ...
Effects of Body Shape on Body Cathexis and Dress Shape Preferences of Female Consumers: A Balancing Perspective
(2011-05-09)
Apparel design has been proposed as a tool for altering the perceptual body and an individual’s level of body cathexis. The purpose of this study was to uncover dress shape preferences of female consumers as a function of ...
The Effects of Design Complexity and Novelty on Aesthetic Response: The Moderating Role of Centrality of Visual Product Aesthetics
(2011-07-29)
In support of holistic processing of aesthetic objects, this study examines the combinatorial effects of the design principles of complexity and novelty on aesthetic response for apparel products. Further, this study ...
Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory
(2012-03-29)
Companies strive to increase loyalty to their brand by providing their customers with positive brand-related experiences. However, no published work has investigated how consumers become absorbed in shopping a brand’s ...